Designing for behavior change: Applying psychology and behavioral economics | by Anita Jacob-Puchalska | UX Collective
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This is a summary of the 2020 edition of the book.
Member-only story Behavioral Economics Product Design Psychology User Experience Growth Hacking Designing for behavior change: Applying psychology and behavioral economics This is a summary of the 2020 edition of the book. Anita Jacob-Puchalska 6 min read · Jun 29, 2020 -- 1 Listen Share Press enter or click to view image in full size F or many people there is a huge gap between their intention to act, and what actually happens. Stephen Wendel has written a book to help solve behavioral problems with product design. He explains how our minds work and provides frameworks with actionable steps a
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