New Media is Insider Media - by Anu - Working Theorys

Working Theory #100

Rooted in the world of Silicon Valley, but really a meditation on the moment. A theory of culture, taste, prestige, of TBPN, Mafia, Feed Me, & why a small audience of the right people can be more valuable than a massive audience of the wrong ones. In Silicon Valley, “new media” has become shorthand for the post-pandemic revival of a certain kind of tech media (not the McLuhan lineage original new media). This new media has grown up alongside a distribution strategy: bypass gatekeepers, go direct, and own your audience. Anyone can build an audience and those who build one can (and have)…

saved by

• Bo Lau
• aniket
• Emily Zhang

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