CLOSE the SALE dude, holy shit - by Yacine
yacinemtb.substack.com · 571 words · saved by 1 readers
ALWAYS BE CLOSING ALL THE TIME
Everything is a sale. Got a PR approval? Yep, sale. Job offer? Sale. Got a date? Believe it or not - sale. Reader copp’d a free subscription on your substack? You got it. Sale. You need to know what you’re selling. If you don’t know exactly what the second party wants, how could you know what to sell? Empathize with the person on the other end. What are their goals? What would convert you if you were them? Selling a “user” signup isn’t convincing the user to sign up. You’re selling users a lack of friction. Users don’t want to see a landing page. They just want the thing. “Don’t make…
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