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Founders: #61 Malcom McLean: The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger

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What I learned from reading The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger. ---- Such was the beginning of a revolution [0:01] The economic benefits arise not from innovation itself, but from the entrepreneurs who eventually discover ways to put innovations to practical use. [15:30] the basic idea was around for decades [17:30] Malcom's early life and first business [23:00] McLean had an obsessive focus on cutting costs [33:00] the beginning of Malcom McLean's idea [37:00] McLean's definition of total commitment [41:00] McLean's fundamental insight [48:00] fixing the business by focusing on the customer's real problem [53:40] the surprising reason containers are standardized [1:00:00] Daniel K. Ludwig and Malcom McLean [1:07:00] Malcom McLean sells his business [1:13:00] Starting another business [1:21:00] ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I wo

[00:00:00] On April 26, 1956, a crane lifted 58 aluminum truck bodies aboard an aging tanker ship moored in Newark, New Jersey. Five days later, the Ideal X sailed into Houston, where 58 trucks waited to take on the metal boxes and haul them to their destinations. Such was the beginning of a revolution. Decades later, when enormous trailer trucks rule the highways, and trains hauling nothing but stacks of boxes rumble through the night, it is hard to fathom just how much the container has changed the world. In 1956, China was not the world's workshop. It was not routine for shoppers to find…

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