Market-Protocol Fit

How token-based projects attain value and adoption in decentralized environments.

Market-Protocol Fit Market-Protocol Fit Authors Published April 17 2020 In the realm of open source permissionless innovation, the traditional product development cycle shows its limitations, because cryptonetworks are not companies. While startups with focused teams can iterate toward product-market fit, decentralized protocols must rely on headless branding and cooperative incentive structures to evolve. We call this market-protocol fit and describe the phases of this challenging process. While product-market fit is concerned with building an agile team to find and fill market demand, market

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