Paul Jun on X: "Brand as software" / X
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Brand as software
Why settle for noise when you can make music? I recently gave a talk about the future of brand to a room of designers from Ramp and Notion. Some people left energized. Others left worried. Both reactions make sense: the same technology that threatens to flood the world with more forgettable work gives creative teams a chance to escape an operating model that has misused them for decades. Since the talk, the question kept following me: Will AI finally free in-house creative teams from being a service desk, or will it simply flood them with more of it? Most companies will use AI to clear a…
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