Escalation of commitment
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Escalation of commitment is a pattern of decision-making in which individuals or groups continue to invest in a chosen course of action despite mounting evidence that the decision is wrong or that the project is unlikely to succeed. The phenomenon has been studied in organizational behavior, economics, psychology, and sociology. It commonly arises after substantial resources—such as time, money, effort, or reputation—have been invested, and is often described in the research literature as "irrational" because it violates standard cost–benefit reasoning and persists even when superior…
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