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Decision fatigue

en.wikipedia.org · 3,511 words · saved by 1 readers

In decision making and psychology, decision fatigue refers to the deteriorating quality of decisions made by an individual after a long session of decision making. It is now understood as one of the causes of irrational trade-offs in decision making. Decision fatigue may also lead to consumers making poor choices with their purchases.

Candy and snacks are placed close to market cash registers, to take advantage of shoppers' decision fatigue at the end of their shopping.[1] In decision making and psychology, decision fatigue refers to the deteriorating quality of decisions made by an individual after a long session of decision making.[1][2] It is now understood as one of the causes of irrational trade-offs in decision making.[2] Decision fatigue may also lead to consumers making poor choices with their purchases. There is a paradox in that "people who lack choices seem to want them and often will fight for them", yet at…

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