Face it: you're a crazy person - by Adam Mastroianni

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I meet a lot of people who don’t like their jobs, and when I ask them what they’d rather do instead, about 75% say something like, “Oh, I dunno, I’d really love to run a little coffee shop.” If I’m feeling mischievous that day, I ask them one question: “Where would you get the coffee beans?” If that’s a stumper, here are some followups: Which kind of coffee mug is best? How much does a La Marzocco espresso machine cost? Would you bake your blueberry muffins in-house or would you buy them from a third party? What software do you want to use for your point-of-sale system? What about for scheduling shifts? What do you do when your assistant manager calls you at 6am and says they can’t come into work because they have diarrhea? The point of the Coffee Beans Procedure is this: if you can’t answer those questions, if you don’t even find them interesting, then you should not open a coffee shop, because this is how you will spend your days as a cafe owner. You will not be sitting droopy-lidded

Face it: you're a crazy person OR: why your brain needs a boxcutter Adam Mastroianni Jun 24, 2025 3,643 248 642 Share Article voiceover 0:00 -18:18 Audio playback is not supported on your browser. Please upgrade. photo cred: my dad I meet a lot of people who don’t like their jobs, and when I ask them what they’d rather do instead, about 75% say something like, “Oh, I dunno, I’d really love to run a little coffee shop.” If I’m feeling mischievous that day, I ask them one question: “Where would you get the coffee beans?” If that’s a stumper, here are some followups: Which kind of coffee mug is b

Face it: you're a crazy person - by Adam Mastroianni

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