WorkOS: Enterprise’s Great Equalizer | The Generalist
Michael Grinich has built something close to magical: an API that expands the TAM of the companies it serves. Some of its investors believe it’s the next Stripe.
Paul Graham has been credited with saying that startups die by suicide rather than homicide. Though founders fret over the momentum and machinations of competitors, survival typically rests in the hands of the executives themselves. Perhaps the one place where this does not apply – or applies least – is in the world of enterprise software. Promising startups have repeatedly seen their trajectories snuffed out by the industry’s apex predators. The canonical example is Slack. Stew Butterfield’s messaging business embarked on a remarkable tear before success attracted the attention of…
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