Community Heat, or Why You Should Get Good at Events
swyx.io · 1,627 words · saved by 1 readers
A piece of advice I heard about marketing and community that I've repeated to founders ever since - Get Good at Events.
Community Heat, or Why You Should Get Good at Events swyx · 2021-11-08 When Apple launches a product, it doesn't come right out and say "we're launching our new MacBook next week". They make you guess. Predict. Watch. Review. They invite people to a "Special Event", and throw up a logo or video that juuuust so slightly hints at what they're releasing. Journalists know to clear their schedule, other companies defer their own releases. Fanboys and the media lap it up, giving millions of dollars worth of earned attention. Apple is of course a special, secretive, historic outlier, but I think even
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