How Brands Can Sell to Environmentally Conscious Nonconsumers

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New research into how consumer attitudes about climate change affect their behavior and purchasing habits find that the largest segment is “Conscious Non-consumers” — that is, people who have changed their behavior to help the environment, but are not purchasing environmentally friendly products. For companies selling these products, reaching this segment of consumers can be a source of profits and impact. The research finds specific barriers that prevent this group from making sustainable purchases — and corresponding strategies to help overcome those barriers.

Sustainable business practices How Brands Can Sell to Environmentally Conscious Nonconsumers by Leah Johns , Harry Morrison , Jenny Davis-Peccoud and Daniela Carbinato June 5, 2023 Yevgeniia Vradii/Getty Images Post Post Share Save Get PDF Buy Copies Print Summary . New research into how consumer attitudes about climate change affect their behavior and purchasing habits find that the largest segment is “Conscious Non-consumers” — that is, ... more Leer en español Ler em português Post Post Share Save Get PDF Buy Copies Print In a world where climate change is increasingly apparent, we all enco

How Brands Can Sell to Environmentally Conscious Nonconsumers

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