How consumers perceive sustainable products | LSE Business Review

When tire producers started launching recycled tires, truck drivers were sceptical. They didn’t trust the quality and assumed that there had to be a trade-off with the durability and effectiv…

LSE Business Review Connecting business research with policy, practice and public debate About Latest Submissions Follow Us Search Sveinung Jørgensen Lars Jacob Tynes Pedersen Siv Skard February 14th, 2020 How consumers perceive sustainable products 2 comments | 28 shares Estimated reading time: 5 minutes LSE Business Review Connecting business research with policy, practice and public debate About Latest Submissions Follow Us Search Sveinung Jørgensen Lars Jacob Tynes Pedersen Siv Skard February 14th, 2020 How consumers perceive sustainable products 2 comments | 28 shares Estimated reading ti

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