Show Me the Money! Incentives and Nudges to Shift Electric Vehicle Charge Timing | NBER

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We use a field experiment to measure the effectiveness of financial incentives and moral suasion “nudges” to shift the timing of electric vehicle (EV) charging. We find EV owners respond strongly to financial incentives, while nudges have no statistically discernible effect. When financial incentives are removed, charge timing reverts to pre-intervention behavior, showing no evidence of habit formation and reinforcing our finding that “money matters”. Our charge price responsiveness estimate is an order of magnitude larger than typical household electricity consumption elasticities. This result highlights the greater flexibility of EV charging over other forms of residential electricity demand. You may have unlimited free access to working papers. Many colleges and universities have institutional subscriptions. If you are affiliated with a subscribing institution, please access this site through your on-campus IP address. This should permit unlimited downloads. Alternatively, you can r

Show Me the Money! Incentives and Nudges to Shift Electric Vehicle Charge Timing | NBER Skip to main content Show Me the Money! Incentives and Nudges to Shift Electric Vehicle Charge Timing Megan R. Bailey , David P. Brown , Blake C. Shaffer & Frank A. Wolak Share X LinkedIn Facebook Bluesky Threads Email Link Working Paper 31630 DOI 10.3386/w31630 Issue Date August 2023 We use a field experiment to measure the effectiveness of financial incentives and moral suasion “nudges” to shift the timing of electric vehicle (EV) charging. We find EV owners respond strongly to financial incentives, while

Show Me the Money! Incentives and Nudges to Shift Electric Vehicle Charge Timing | NBER

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