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My favorite usability testing question | by Chris Gallello | Medium

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It’s pretty well-known that you shouldn’t directly ask a usability test participant whether they liked your product or not. As neutral as…

My favorite usability testing question Chris Gallello 2 min read · Nov 7, 2017 -- 11 Listen Share It’s pretty well-known that you shouldn’t directly ask a usability test participant whether they liked your product or not. As neutral as they may try to be, people tend to be more positive during a study than they would with a close friend. It’s the social pressure of not disappointing someone. So how do you gauge their overall impressions of the product? My favorite approach is to ask, “Who do you know that would like this product? What are they like?” Why? It draws really honest answers out of

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