design process, explained - by jerry - chain of thoughts
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why the “HCI way” is failing designers and what “design process” means in 2026
This is the second piece of the explained series I’m writing. you can check my first piece about founding designer here: now to the new article: I’ve been thinking about the phrase “design process” a lot lately, and why the “HCI way” is failing designers in practice. I keep hearing the same story from portfolio critiques, interviews, and friends who graduated from great HCI programs: the methods are useful, but the promise doesn’t match the job. You know the diagram: Research → Personas → Ideation → Wireframes → Testing → Hi‑fi → Ship. And I get why people love it. It’s clean. It’s…
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