Design Process Isn't Dead, It’s Compressed - NN/G

As AI speeds up design work, the argument to "throw out the process" misrepresents how experienced designers work.

5 Design Process Isn't Dead, It’s Compressed Sarah Gibbons, Huei-Hsin Wang Sarah Gibbons and Huei-Hsin Wang March 13, 2026 2026-03-13 Share Email article Share on LinkedIn Share on Twitter Summary: As AI speeds up design work, the argument to "throw out the process" misrepresents how experienced designers work. There's a lot of discourse around the design process right now: throw out the process, trust your intuition, skip the research, and start building. Jenny Wen, design lead at Anthropic, has been one of its more prominent voices. The argument sounds compelling, especially to designers und

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