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The Guide to Design — Industry overview

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Scratch that... There are no magic formulas in design. But if you are looking for guidance, here's a starting point. Illustrations by Michela Picchi With all the great content available online (plus a bit of discipline), we believe you should be able to learn the basics of our profession before investing in cost-prohibitive more formal education and training. Read more Open knowledge sharing can democratize design—ultimately making our industry more inclusive and culturally rich. This guide is only possible thanks to some amazing designers and leaders who have been thoughtfully sharing their experience and knowledge over the years. Jakob NielsenVivianne Castillo Koos Looijesteijn Christina Wodtke Rubens Cantuni Reena MerchantTatiana Mac Chris KiessBobby Ghoshal Jared Erondu Tanner Christensen Tony Fadell Don Norman John O’Nolan Lo Min Ming Alexis Collado Ryan Quintal William Channer Timothy Achumba Iheanyi Ekechukwu Sanjana Galgalikar Paula ScherAga Szóstek Maximilian Schmidt Maggie Gr

1 Why Design? Why now? Design is all around us: from the chairs in our home, to how we read the news, to the screens on our smartphone. But what’s in it for you? Being a designer is about believing that there is a better way of doing things. Goal Reflect on your personal reasons to start a career in digital product design. People often think that design is all about the way things look. Aesthetics is an important part of design, but it’s not the only one. Here is what design is all about: making things better than they were before. Identifying something that is not working, going…

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