What The Heck is... A Business Experiment?
Everything useful that human beings have done has been based on some degree of experimentation. From the wheel to Penicillin, from the airplane to the iPhone, ideas have been conceived, tested and following failures improved and retested - and through this we have success.
Everything useful that human beings have done has been based on some degree of experimentation. From the wheel to Penicillin, from the airplane to the iPhone, ideas have been conceived, tested and following failures improved and retested - and through this we have success. But what do we mean specifically when we talk about a Business Experiment? In essence, a Business Experiment enables the applying of research tools and techniques to test different assumptions (or hypotheses) and subject these to measurement, validation and analysis, so that we can come to an evidence-based conclusion. If th
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