The Iterative-Hypothesis customer development method
A simple but effective system, used to vet what is now a Unicorn, for generating insights about how your potential customers think, what they need, and what they'll buy.
The Iterative-Hypothesis customer development method by Jason Cohen on September 17, 2022 A simple but effective system, used to vet what is now a Unicorn, for generating insights about how your potential customers think, what they need, and what they'll buy. source This is a simple but effective process for building knowledge through interviewing (potential) customers that I’ve employed multiple times in the past 17 years. This system led to rejecting some startup ideas , selecting the idea of WP Engine, and selecting the right features during the early years, which then led to hyper-growth,
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