Seeing Is a Skill. Why Doesn't the Design Industry Teach It?
studionari.substack.com · 1,165 words · saved by 1 readers
What medicine, music, and a 1979 drawing book can tell us about the most neglected discipline in branding.
Betty Edwards “Drawing on the right side of the brain” drawing upside down At Yale School of Medicine, first-year students are required to take a class at an art museum. They stand in front of paintings with the titles covered and describe, in detail, what they actually see. No interpretation. No diagnosis. Just observation. The programme was developed by dermatology professor Irwin Braverman, who believed that doctors were losing the ability to look carefully. Too much reliance on imaging and test results, not enough sustained attention to what was right in front of them. A study published…
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