South Korean Celebrities and Lifestyle Media | 28 | Introducing Korean
Many South Korean cultural productions, whether films or dramas or music videos, stage the consumerist sublime of refined commodities, elegant lifestyles and
Many South Korean cultural productions, whether films or dramas or music videos, stage the consumerist sublime of refined commodities, elegant lifestyles and beautiful people. South Korean celebrities are both expressions of and tools for producing this spectacle. They realize normative subjecthoods of late capitalism and become inspiring models for self-fashioning in terms of style and public identity. Most starkly, those edifying effects manifest when celebrities appear in the so-called lifestyle media – media content that intimates how money and time could be spent to achieve a good life,…
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