The trinket takeover: unpicking the microtrends of consumer culture in Seoul
편집숍 select shops and viral pop-ups are taking over the Korean capital, especially in Seongsu. Our Seoul correspondent looks at the current obsession with trinkets and what it says about the city’s design trends and “feel-conomy”.
Reading"The trinket takeover:..." Search 편집숍 select shops and viral pop-ups are taking over the Korean capital, especially in Seongsu. Our Seoul correspondent looks at the current obsession with trinkets and what it says about the city’s design trends and “feel-conomy”. These days, any Instagram post or reel or selfie from Seoul is incomplete without a snap from Seongsu-dong. It is the current hot spot of the city. One of the many reasons for the hype is that Seongsu has become the centre of an accelerating and bizarre trend in retail: viral pop-up stores. Recently, on 1 May, the Pokémon…
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