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Typography – Making Metro

brand.metro.net · 803 words · saved by 1 readers

Metro’s use of typography is fundamental to maintaining a clear brand identity for the agency. The typefaces we have chosen to use across our communications are the result of focused research and thoughtful deliberation. When used correctly and consistently, these typefaces reinforce Metro’s image as reliable, efficient, accessible and professional. FF Scala Sans Pro and FF Scala Pro are separate typefaces that share a common form principle. Working together, they provide a complete range of characters from serif to sans-serif and light to black, offering tremendous visual variety. They reflect Metro’s humanity, honesty and integrity. And we think they help our warm personality shine through, too. Typical uses for FF Scala Sans Pro and FF Scala Pro: The lean, geometric lines and uncomplicated design of FF DIN Pro make it the perfect typeface to convey information when a high degree of legibility is needed. Typical uses for FF DIN Pro: In instances when the primary communications fonts

Typography – Making Metro Skip to content Typography Metro’s use of typography is fundamental to maintaining a clear brand identity for the agency. The typefaces we have chosen to use across our communications are the result of focused research and thoughtful deliberation. When used correctly and consistently, these typefaces reinforce Metro’s image as reliable, efficient, accessible and professional. Brand Typefaces: FF Scala Sans Pro and FF Scala Pro FF Scala Sans Pro and FF Scala Pro are separate typefaces that share a common form principle. Working together, they provide a complete range o

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