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Just Our Type: The Story of Creating Figma Sans | Figma Blog

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As Figma expands to include tools for all product builders, our community has evolved—and so has our brand. We’ve overhauled our entire visual identity from color palette to illustration style, and even commissioned a new typeface. Developing a brand refresh means rethinking its very foundations. As we charted an evolution of image, color, pattern, and motion, we treated our typeface as a crucial counterpart—a way to punctuate a heightened visual language. In the first article in our series on Figma’s brand evolution, we’re taking you behind the scenes of our new custom typeface, Figma Sans, designed by Swiss and American type foundry Grilli Type. The term grotesque, used interchangeably with the German spelling grotesk, refers to sans serif types first produced around 1815. (This example, Gerstner-Programm, is from 1963.) Our old typeface, Whyte, and its distinctive inktrap variation had served us well since 2019, but with Figma’s expanding toolkit and brand, we took the opportunity t

Developing a brand refresh means rethinking its very foundations. As we charted an evolution of image, color, pattern, and motion, we treated our typeface as a crucial counterpart—a way to punctuate a heightened visual language. In the first article in our series on Figma’s brand evolution, we’re taking you behind the scenes of our new custom typeface, Figma Sans, designed by Swiss and American type foundry Grilli Type. The term grotesque, used interchangeably with the German spelling grotesk, refers to sans serif types first produced around 1815. (This example, Gerstner-Programm, is from…

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