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Canva’s Path to Product-Market Fit — How a Two-Hour Founder Date Led To a $42B Design Platform

review.firstround.com · 3,966 words · saved by 1 readers

Cameron Adams goes deep on finding early evangelists, the unconventional tactics that led to massive growth, and more.

In March 2012, Cameron Adams returned to Sydney from San Francisco at an uncertain moment. The Google alum had just come back from a fundraising trip for Fluent, the email startup he’d co-founded, without securing the backing he’d hoped for. He also had a newborn at home. “We spent two months traipsing up and down Sand Hill Road and all over the Bay Area. We thought we would come back with a novelty-sized check of $2 million. Didn’t pan out that way." He’d left his role as a user interface designer at Google to give the startup his full attention, a decision that left him taking stock of…

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