YW – boosting post interactions by 7,616% with personas
The fresh-thinking agency, YW Istanbul, cleverly used GWI’s data to gain its client followers, boost audience interaction, and increase unique views on social media.
In one year, the fresh-thinking agency, YW Istanbul, saw 100% growth in department revenue and doubled their headcount – and they attribute it all to their clever use of data. “We put GWI data first and we get results – that’s why we’re seeing so much growth and clients are choosing us over bigger agencies." As with any new team starting out, getting the support you need to grow ain’t easy. For YW Istanbul, the rooted Turkey-based creative agency, with just a handful of clients to their newly-established media department, they knew they needed something to pit them against the competition…
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