How Duolingo Grew Its TikTok to 6.6M Followers
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Lessons from Duolingo's TikTok Strategy
Weekly writing about how technology shapes humanity, and vice versa. If you haven’t subscribed, join 45,000 weekly readers by subscribing here: If I had to crown one company the king of TikTok, I’d go with Duolingo. No corporate account is savvier at tapping into the zeitgeist or more reliable at going viral. Since relaunching its TikTok channel in September 2021, Duolingo’s account has swelled to 6.6M followers—more than iconic brands like Disney (4.1M), Apple (2.8M), and Nike (4.3M). To learn how a language-learning app became a viral marketing sensation, I tracked down the woman behind…
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