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Can you smell design?

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Words Ritupriya Basu Illustration: Suzy Chan — Date 24 April 2025 Tags Features Graphic Design Art Direction Branding Can you smell design? Using form, colour, typography, and art direction, designers create entire worlds around fragrance – translating scent into sight, touch, and story. But how do you design for something you cannot see? And can design help us smell what we see? Share Words Ritupriya Basu Illustration: Suzy Chan — Date 24 April 2025 Tags Features Graphic Design Art Direction Branding Share Does design have a smell? While sight, touch, and even taste have long been intertwined

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