How to brand science? | by Louis Charron | UX Collective

What branding can teach us about making science captivating

How to brand science? What branding can teach us about making science captivating Louis Charron 8 min read · Sep 3, 2024 -- 4 Listen Share As a designer working with scientists, one question consistently arises when creating logos and identities for scientific institutions: how to symbolize the abstract and complex nature of science? This question brings together two seemingly unrelated worlds: branding and science. At their junction, we find revealing insights about both fields: how science presents itself to the world, and how branding can convey complex, abstract ideas. Historically, brandi

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