UGC Is Dead And We Have Killed It

2026: The Year of the Format

UGC Is Dead And We Have Killed It 0 NewForm AI Posts UGC Is Dead And We Have Killed It UGC Is Dead And We Have Killed It 2026: The Year of the Format Andrew Presser & Hamza Alsamraee January 08, 2026 “UGC is dead, and we have killed it.” Nietzsche, probably, if he had spent any time inside Ads Manager. Nietzsche said God was dead not because He disappeared, but because society hollowed Him out. In performance marketing, UGC is dead for the same reason. What started as something messy, human, unpredictable, and genuinely different turned into a checklist: briefs, creator marketplaces, templates

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