Everything is an ad network - by Antonio García Martínez
blog.spindl.xyz · 2,404 words · saved by 1 readers
How to pay for Web 3
If we want everything to remain as it is, everything must change. -Giuseppe Tomasi di Lampedusa, Il Gattopardo The same year Thomas Caxton issued the first printed edition of The Canterbury Tales in 1476, he printed something else: an advertisement for the real moneymakers in the early printer’s catalog, a prayer book1. For as long as humans have crafted disembodied versions of their voices, whether it be Pompeiian graffiti or the latest tweet, there have been attempts to both guide user attention in some remunerative direction, and measure the effectiveness of that attention-gathering.…
related reading
- ‘This Protocol Is Brought to You By': An Onchain Model for Web3 Advertising – Variantvariant.fund
- Moxie Marlinspike >> Blog >> My first impressions of web3moxie.org
- The Agentic Web and Original Sin – Stratechery by Ben Thompsonstratechery.com
- Paid in Full — Real Lifereallifemag.com
- Attribution rules the worldblog.spindl.xyz
- Embrace Web3 and ditch the surveillance economy - Ad Ageadage.com
- Web3: the rise of the aligned webjonstokes.com
- Chris Dixon thinks web3 is the future of the internet — is it? | The Vergetheverge.com
- Why Spindl(e)? - by Antonio García Martínez - Spindl Blogblog.spindl.xyz
- Social Web 3 – Zee Prime Capitalzeeprime.capital
- Multicoin Capital: The Web3 Growth Stack - Multicoin Capitalmulticoin.capital
- Why Build in Web3hbr.org