Attribution rules the world - by Antonio García Martínez
blog.spindl.xyz · 1,493 words · saved by 1 readers
And why it'll rule Web 3 as well
I consider it completely unimportant who in the party will vote, or how; but what is extraordinarily important is this — who will count the votes, and how. -Joseph Stalin Internet monetization is somewhat like a Soviet election: It doesn’t matter who clicks and where, it’s who counts those clicks that matters. The technology and business of that counting of clicks (and everything else you do online besides) goes by the dull-sounding name of attribution, and it determines the fate of trillion-dollar companies. Attribution is kind of like running water and flush toilets in modern cities:…
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