Attribution rules the world - by Antonio García Martínez
blog.spindl.xyz · 1,493 words · saved by 1 readers
And why it'll rule Web 3 as well
I consider it completely unimportant who in the party will vote, or how; but what is extraordinarily important is this — who will count the votes, and how. -Joseph Stalin Internet monetization is somewhat like a Soviet election: It doesn’t matter who clicks and where, it’s who counts those clicks that matters. The technology and business of that counting of clicks (and everything else you do online besides) goes by the dull-sounding name of attribution, and it determines the fate of trillion-dollar companies. Attribution is kind of like running water and flush toilets in modern cities:…
related reading
- Everything is an ad networkblog.spindl.xyz
- Twitter's Probably Screwedevery.to
- The Agentic Web and Original Sin – Stratechery by Ben Thompsonstratechery.com
- Remains of the Dayeugenewei.com
- Pluralistic: Tiktok’s enshittification (21 Jan 2023) – Pluralistic: Daily links from Cory Doctorowpluralistic.net
- Why Spindl(e)? - by Antonio García Martínez - Spindl Blogblog.spindl.xyz
- Paid in Full — Real Lifereallifemag.com
- ‘This Protocol Is Brought to You By': An Onchain Model for Web3 Advertising – Variantvariant.fund
- Three quarks | David Phelps | Substackdavidphelps.substack.com
- The Great Unbundling – Stratechery by Ben Thompsonstratechery.com
- Meta Myths – Stratechery by Ben Thompsonstratechery.com
- Apple's Sleeping Advertising Businessthespl.it