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Web3: The Rise Of The Aligned Web - by Jon Stokes

jonstokes.com · 2,468 words · saved by 1 readers

It's coming to replace the adversarial web. Let's hope it also comes to the US.

I've had the internet talk with my kids before, but I really had it in explicit detail with my newly teenage daughter yesterday. Our discussion spanned the gamut from how split testing and conversion optimization work, to machine learning and algorithmic manipulation of the limbic system, to recommendation engines and rabbit holes, to online communities and social contagions. What I described to her over the course of about an hour is the current status quo — what I call the adversarial web, also known as Web 2.0 or just web2. The adversarial web has characteristics we all know and hate —…

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