flâneur

People don't want to think more than they have to

uxpsychology.substack.com · 798 words · saved by 1 readers

The Principle of Least Effort

I recently gave a talk on Psychology and UX. My goal was to present a number of principles (or learnings) from psychological science that can help us design better experiences. In order to achieve that we need to understand our users and their limitations. The best way to do this is by conducting user research but insights from psychology can also provide us with useful information to get started. Humans are capable of impressive things; our brains are quite remarkable and can process complex information. However, most of the time we don’t want to think too hard (or too much) unless it’s…

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