‘Trends have lost all meaning’ | Contagious

Brands’ fascination with social-media fads has devalued the rigorous practice of trend forecasting, says Reddit's head of global foresight, Matt Klein. Brands should remember some simple laws of physics to get back on track.

‘Trends have lost all meaning’ Printed on: 22 July 2026 10:24:20 Copyright: © 2026 Informa Events (Europe) Limited and its related entities (t/a LIONS). All rights reserved. This document is for the personal use of authorized users only and is the property of LIONS. It is protected by copyright and other intellectual property laws. It may not be reproduced, distributed, shared, archived or published in any form without prior written consent from LIONS. Opinion ‘Trends have lost all meaning’ Brands’ fascination with social-media fads has devalued the rigorous practice of trend forecasting, says

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