#100: New idea trending - by Haley Nahman - Maybe Baby
haleynahman.substack.com · 1,604 words · saved by 1 readers
Has thought itself become disposable?
Good morning! Last week when I was reading an article, I wished it had gone in a slightly different direction, so I decided to just go there myself. Last week, Vox’s Terry Nguyen declared the death of trends. Death, in this case, doesn’t represent an end—new trends obviously still occur, and at a disturbing rate—but a lack of depth and vitality. Lifelessness. “Anything that’s vaguely popular online must be defined or decoded and ultimately, reduced to a bundle of marketable vibes with a kitschy label,” Nguyen writes. It’s well-known by now that the proliferation of micro-trends leads to…
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