Identify your super-specific who

Lessons from Substack, Netflix, Yelp, Discord, TikTok, Instagram, Cameo, DoorDash, and dozens of others

How to kickstart and scale a consumer business—Step 2: Identify your super-specific who Lessons from Substack, Netflix, Yelp, Discord, TikTok, Instagram, Cameo, DoorDash, and dozens of others Lenny Rachitsky Jul 12, 2022 ∙ Paid 119 3 Share 👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out about work. Send me your questions and in return I’ll humbly offer actionable real-talk advice. Welcome to part two of our six-part series on kicks

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