How to kickstart and scale a consumer business—Step 4: Find your early adopters by doing things that don’t scale

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Also, how today’s biggest consumer products got their first 1,000 users

👋 Hey, Lenny here! Welcome to this month’s ✨ free edition ✨ of my newsletter. Each week I humbly tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out about work. Subscribe to get each and every issue. Welcome to part four (maybe my favorite!) of our six-part series on kickstarting and scaling a consumer business. At this point, you have your startup idea, a good sense of your super-specific who, and a hook. In this post, we bring it all together to go find your first 1,000 users. If you’re just joining us, here’s where we are at,…

How to kickstart and scale a consumer business—Step 4: Find your early adopters by doing things that don’t scale

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