The Kawaiization of product design
Over the last year or two, I’ve noticed a certain style emerge in brand and product design. Look at the graphic below and you'll see it. The colors are soft and muted, the shapes rounded and the typography unobtrusive. It’s what you could describe as clean. It’s approachable. It’s inoffensive. It’s almost… cute. Zoom out …
--> The Kawaiization of product design - DESK Magazine Articles Series Colors New Mixtapes Signup Reading Club New The Kawaiization of product design by Tobias van Schneider Published Apr 22, 2020 Over the last year or two, I’ve noticed a certain style emerge in brand and product design. Look at the graphic below and you'll see it. The colors are soft and muted, the shapes rounded and the typography unobtrusive. It’s what you could describe as clean. It’s approachable. It’s inoffensive. It’s almost… cute. Zoom out and you’ll notice this particular aesthetic is everywhere. As a designer, you ca
related reading
- The Kawaiization of product design - DESK Magazinevanschneider.com
- The Anti-Slop Aesthetichyphen.art
- The age of average - Alex Murrellalexmurrell.co.uk
- No More Boring Apps | !Boringandy.works
- Why We Crave Software With Style Over "Branding" | Futurefuture.com
- May-Li Khoe on pulling inspiration from the physical world in digital designnotion.so
- No More Boring Apps | !Boringnotboring.software
- AI in Design Report 2026stateofaidesign.com
- Twohy Design Workstwohydesign.works
- Top 10 UI Trends Every Designer Should Know | IxDFinteraction-design.org
- Elissa's Portfolioelissamartial.com
- The Death Of Industrial Design And The Era Of Dull Electronics | Hackadayhackaday.com