What we talk about when we talk about values

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Building a creative practice that can evolve and grow with you

The tech industry loves its manifestos about changing the world—typeset in Helvetica, pasted on boardroom walls, printed in tiny red books. I love them too. I love the stories we tell ourselves and the worlds we build with them. I love a team with lore. But as we’ve seen time and time again, lofty mission statements mean nothing without values to back them up. How do you build a creative practice that actually means something? When faced with a career choice or feeling stuck, how do you know which path to take? Values, when thoughtfully crafted, can form the foundation that guides these…

What we talk about when we talk about values

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