flâneur

What we talk about when we talk about values

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Building a creative practice that can evolve and grow with you

The tech industry loves its manifestos about changing the world—typeset in Helvetica, pasted on boardroom walls, printed in tiny red books. I love them too. I love the stories we tell ourselves and the worlds we build with them. I love a team with lore. But as we’ve seen time and time again, lofty mission statements mean nothing without values to back them up. How do you build a creative practice that actually means something? When faced with a career choice or feeling stuck, how do you know which path to take? Values, when thoughtfully crafted, can form the foundation that guides these…

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