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Crypto Market Fit: Redefining Product Market fit in web3 — Chapter One

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Crypto Market Fit (CMF) is PMF for web3-native products judged by web3 metrics and mechanics rather than web2’s old standards.

By Jeff Morris Jr. Since the beginning of the consumer internet, investors and builders have regarded Product Market Fit (PMF) as the north star for any startup. A startup isn’t actually a company until they find PMF. Instead, they are a founding team who are hypothesis testing and proving a set of assumptions to be true. Before finding PMF, founders are lab scientists preparing, testing, and evaluating new reagents and controls. After finding PMF, these scientists masked in Warby Parkers graduate from the lab and are immortalized as real entrepreneurs, upon which they enter the pearly founder

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