Becoming GoTo: Framing Analysis of Big Tech Corporate Merger in Indonesia | Atlantis Press
News coverage in the media plays an important role in determining the success of companies’ mergers and acquisitions and the resulting company’s corporate image. To achieve a desirable merger, companies must follow certain procedures including media strategy. This study aims to analyse the strategy of merger of two big tech companies in Indonesia, namely...
Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021) 1st International Conference on Research in Communication and Media (ICORCOM 2021) 📍Tangerang Selatan, Indonesia🗓️ 25 August 2021 Authors Dwinarko1, Wichitra Yasya1, * 1Universitas Bhayangkara, Jakarta, Indonesia Corresponding Author Wichitra Yasya Available Online 18 April 2023. DOI10.2991/978-2-38476-016-9_18How to use a DOI?Keywordsstrategy; start-up; corporate merger; framingAbstract News coverage in the media plays an important role in determining the success of companies’…
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