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Nourishing the Future - IDEO

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Public schools in the United States are responsible for feeding our children. But the food system is flooding cafeterias with overly-processed meals that aren’t good for the environment, and contribute to food-related epidemics like Type 2 diabetes and obesity. Since 2019, Eat Real has catalyzed a movement to create healthier meal programs, creating a free certification program that provides a pathway for school leadership to make change. Since Eat Real began its certification program, it has grown from working with 50 schools to 600, with another 2,000 on the waitlist. But the organization’s brand and communication hadn't had a chance to catch up, and it needed to be able to connect with philanthropists who believe in its mission. Eat Real teamed up with IDEO to build a brand and communication strategy that reflects its current ethos, as well as its ambitions for the future. To scale its program large enough to be at the center of sustainable food systems change, Eat Real needed the b

Nourishing the future Say hello Home / Design services / Case studies Nourishing the future Eat Real Eat Real helps redefine school lunch by advocating for nutritious, sustainable foods. 2023 funding goals reached with its new branding, beating its end-of-year fundraising goals, and putting the nonprofit on track to serve more schools in 2024 129M meals served to 360,000 students every year at schools that have gone through the certification program Public schools in the United States are responsible for feeding our children. But the food system is flooding cafeterias with overly-processed mea

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