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Finding Erewhon - MOLD :: Designing the Future of Food

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MOLD’s series Health. Food. examines narratives around food and healing. Particularly how food feeds into the ongoing maintenance of our bodies, communities, and the Earth. What goes into a $200 […]

MOLD’s series Health. Food. examines narratives around food and healing. Particularly how food feeds into the ongoing maintenance of our bodies, communities, and the Earth. What goes into a $200 peanut butter and jelly sandwich? That’s the question private celebrity chef Brooke Baevsky asks in a recent TikTok video where she breaks down the prices of her Erewhon grocery list for the expensive sandwich. In part satirical, the clip breaks down how the Los Angeles grocery chain has earned its viral reputation as “America’s Most Expensive Grocery Store”— a sprouted buckwheat boule goes for $

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