Meaningful metrics: How data sharpened the focus of product teams

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Our Data Science team developed a growth framework that helped to grow DAUs by 4x since 2019. Let’s explore the path that led us to that framework, aka The Growth Model!

February 17, 2023 Erin Gustafson, Ph.D. Meaningful metrics: How data sharpened the focus of product teams Let’s explore The Growth Model, aka the framework that helped grow DAUs by 4x! February 17, 2023 Erin Gustafson, Ph.D. Many companies grow through paid marketing, but at Duolingo, our strategy is a little different! As of early 2023, ~80% of our users were acquired *organically*—maybe they followed us on social media or heard about us from a friend—and we maintain this organic growth by building the best product we can, and giving it away for free. Our hope is that eventually, learners wil

Meaningful metrics: How data sharpened the focus of product teams

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