Founders: #60 Yvon Chouinard: What We've Learned from Patagonia's First 40 Years

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What I learned from reading The Responsible Company: What We've Learned From Patagonia's First 40 Years by Yvon Chouinard and Vincent Stanley. ---- When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. (0:01) What Patagonia was meant to be (8:25) Everyone wants to feel useful (11:00) a short history of companies (14:30) the definition of meaningful work (26:00) more human, less corporate (40:30) Yvon's ancestors and their working conditions (46:00) the benefits of long term thinking (49:00) build something useful and don't bullshit (57:00) Don't do things that have no useful purpose / being bold can lead to new discoveries / we need more small businesses (1:04:00) ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have

[00:00:00] When I die and go to hell, the devil's going to make me the marketing director for a cola company. I'll be in charge of trying to sell a product that no one needs, is identical to its competition, and can't be sold on its merits. I'd be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. So that is a quote from the founder that we're going to talk about today. And that's Yvonne Chouinard, the founder of Patagonia, and his book, The Responsible Company, what we've learned from Patagonia's first 40 years. So…

Founders: #60 Yvon Chouinard: What We've Learned from Patagonia's First 40 Years

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