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The Art Of Art Direction | Figma Blog

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Though they’re instrumental in shaping the look of everything a brand puts out, art directors rarely get the credit they deserve. Here, we hand the mics over to Maria Chimishkyan and Jefferson Cheng on Figma’s Brand Studio team and eavesdrop as they discuss the ins and outs of their work. Art direction is all about balance. A good art director can hold often-opposing forces in a state of delicate equilibrium: a brand’s personality on the one hand and their own personal taste on the other, for instance, or a collaborator’s unique style and the constraints of a brief. The best art directors are able to turn that tension into creative fireworks. Maria Chimishkyan and Jefferson Cheng are designers and art directors on Figma’s Brand Studio team, as well as successful illustrators and animators in their own right. They’ve helped shape many aspects of the brand over the years, from Config’s visual identity to Figma’s overarching brand refresh, and they also art direct the myriad illustrations

The Art Of Art Direction | Figma Blog Skip to main content April 23, 2025 The art of art direction Matt Alagiah Writer Working Well Design Though they’re instrumental in shaping the look of everything a brand puts out, art directors rarely get the credit they deserve. Here, we hand the mics over to Maria Chimishkyan and Jefferson Cheng on Figma’s Brand Studio team and eavesdrop as they discuss the ins and outs of their work. Share The art of art direction In Conversation Maria Chimishkyan Brand Designer, Figma Jefferson Cheng Brand Designer, Figma Art direction is all about balance. A good art

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