What Is an Entertainment Company in 2021 and Why Does the Answer Matter? — MatthewBall.vc

Why is every media company now an “every media” company? What is it that audiences truly want? And what’s the most important goal for a franchise or IP?

What Is an Entertainment Company in 2021 and Why Does the Answer Matter? Disney IP & Storytelling May 5 Written By Matthew Ball In the 1960s, Theodore Levitt, a resident economist and professor at Harvard Business School unveiled his theory of “marketing myopia”. Specifically, he postulated that too many companies define themselves through their products rather than the need(s) they fulfill (this idea has been largely remixed as “job to be done” theory). This mindset exposes these companies to displacement and disruption. The classic example here is the petroleum industry, which, in its obsess

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