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What is the AARM Method™? — Lewis C. Lin

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Sometimes referred to as AARM Metrics™, the AARM Method™ is an analytical framework that defines the metrics for a product. This four letter acronym refers to acquisition, activation, retention, and monetization: For more information and examples on how to use the AARM Method™ refer to Lewis C. Lin's book: Decode and Conquer. LEWIS C. LIN is a bestselling author. His books focus on product management, marketing and negotiation. Lewis received his bachelor's from Stanford University and his M.B.A. from Northwestern University's Kellogg School of Management.

Sometimes referred to as AARM Metrics™, the AARM Method™ is an analytical framework that defines the metrics for a product. This four letter acronym refers to acquisition, activation, retention, and monetization: ****Acquisition: Tracking customer signups for a service. The bar for signing up for a service has gotten lower and lower, thanks to the popularity of free signup and pay later “freemium” models. The typical acquisition metric to track is lazy registrations or app downloads. ****Activation: Getting users that have completed a lazy registration to register fully. For a social…

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